Simply put, marketing automation works to automate your marketing communication programs. App Solve helps your marketing and sales teams automate and optimize your B2B lead generation and nurturing programs from initial prospect contact through the entire sales process.
Automate your marketing
App Solve has been implementing and consulting on Pardot for over 2 years and has nearly 30 projects completed with happy customers. We understand how to create a completely automated Lead nurturing system so that your sales teams are only engaged once your Leads are in a buying-ready position, and once they are, your sales teams will be armed with all the relevant information to close the sale.
Quick Start On-Boarding Packages for Pardot & Engage
App Solve rapidly implements Pardot for immediate return on your investment. With 3 packages ranging from very simple, to a fully automated B2B Marketing system for your marketing department, as well as sales through the new sales-focused Pardot tool – Engage.
Custom Pardot Projects & Web Presence Overhauls
App Solve will work with you to determine your exact goals and needs around growing your top of the funnel business and opportunities – we’ll then create a completely customized solution to meet your needs. We’ll learn specifically who your target audience is, understand how to construct your messaging, then execute on a solution, ranging from customized Lead and Grading and Scoring to match your prospects’ buying journey, specialized Automation (Drip) programs to automate Lead nurturing, and if required, completely overhaul your website. We will ensure that we close the loop – as the visitor converts to a customer in a super-efficient way.
On-Going Digital Marketing & Strategy
Pardot is a phenomenal tool – but without a team of individuals dedicated to running it and feeding it with relevant content, the platform can run out of fuel. In addition to implementing Pardot, App Solve also works on an on-going basis on Content Creation, Marketing Strategy, on-going Automation (Drip) Campaign execution and Social Media engagement to ensure that you continue to engage your audience and turn website visitors into leads, then into customers.
Upskill needed a solution that allowed them to not only analyze their prospects but to also improve on their customer conversion rates. Upskill also suffered from information silos and needed a re-optimization solution, to go along with a new marketing approach.
Working with App Solve allowed Upskill to deliver a company-wide rollout of Salesforce’s B2B Marketing platform, Pardot. App Solve successfully implemented Pardot, by making sure it was seamlessly integrated with Sales Cloud and optimized through a fully customized object fields re-work.
Due to poor implementation and configuration of Salesforce Pardot, CWS was not able to achieve their goals of properly tracking, analyzing and ultimately converting more leads. Furthermore, CWS lacked training on Salesforce Pardot, which led them to having highly ineffective campaigns.
CWS turned to App Solve to optimize their Salesforce Pardot Marketing Automation Platform. App Solve repaired CWS’ domain tracking, allowing them to track both anonymous and identified visitors on their website.
National Bid Network was having difficulty measuring the success of its campaign and lacked the right tools that would allow it to measure the success of various campaigns sent out across different platforms.
National Bid Network selected Pardot for marketing automation in order to consolidate and streamline campaigns on a single platform, ensure messages were directed to the right audiences and track performance through in-depth reports.